Social Media Campaign for Student Climate Action
The course project is a client-oriented social media campaign. It required students to develop a social media products for the Campus Sustainability Office targeting student climate actions. Students investigate how values, attitudes, social structure, and communication affect public perceptions of environmental risk and public opinion about the environment. A primary focus is mass media's impact on public perceptions of the environment, how the media portray the environment, and discussion of the implications of public consumption of environmental content.